Stop Ignoring Gen Z Marketing

Generation Z—clientele ages 18–26—is an eager, growing population in the world of aesthetics. This population does not "fear injectables" like other populations that hold a negative stigma toward injectables. Gen Z aesthetic goals are heavily weighted to profile balancing, full-bodied lips, and achieving a balanced, celebrity look. In this presentation, Megan Cheatham, FNP-C, APRN, and Haley Rome, FNP-C, APRN, will discuss aesthetic treatment plans that are highly requested amongst their Gen Z clients, along with top tips on how to grow your Gen Z clientele by using photos, social media and trigger words.